DIGITAL AND SOCIAL MEDIA COMMUNICATION - PROJECT 1

13/09/19 - 20/09/19 (Week 3 - Week 4)

Linda Oktaviani (0333152)

Digital & Social Media Communication 

Project  1 - Adobe Analytics

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INSTRUCTION

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PRESENTATION SLIDES :




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REFLECTION

EXPERIENCE
This project I got to learn how to analyze data for Taylor's University Website. I've learned about what is the bouncing rate, visit view, the website flow, and whatnot and all of this very important to get to know the viewers and improve the website.

OBSERVATION
I observe that google analytic and adobe analytics is a different form to analyze the website page event tho the objective is the same.

FINDINGS
I found that google analytics is easier to use other than google analytics and this is very useful for business purposes.