DIGITAL AND SOCIAL MEDIA COMMUNICATION - PROJECT 3

25/10/19 - 22/11/19 (Week 9 - Week 13)

Linda Oktaviani (0333152)

Digital & Social Media Communication

Project 3 - Four Lenses

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LECTURE NOTES

Project Brief
25/10/19 (Week 9)
This week, we were brief on our next project which is about the four lenses. Previously when we went to Growthops we lightly touched on that topic as well.

The 4Cs
- Company
- Category
- Consumer
- Culture

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INSTRUCTION

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PRESENTATION SLIDES :



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REFLECTION

EXPERIENCES
This project I got to learn how to analyze and define 4 lenses but then on the PESTEL and Culture part was a bit hard for me and my group to define it so we have to look back at our user persona.

OBSERVATION
I observe that this project is helping us to easier the next project that we will be doing later on.

FINDINGS

I found that everything to related to the previous website so we have a strong reason and the design is accurate enough based on the user's needs.