BRAND CORPORATE IDENTITY - PROJECT 4



10/06/19 - 26/06/19 (Week 11 - Week 13)
Linda Oktaviani  (0333152)
Brand corporate identity
Final Project - Brand corporate identity
D B




INSTRUCTION








BRAND RECAP


1.1 Logo final ( with Initial color)

1.2 Logo final (with 2nd color)

1.3 Logo final (with 3rd colors)

1.4 Logo Variation


1.5 Logo Placement

The logo should be replaced in the centerpiece it’s because logo graphics will first be analyzed by the center and the logo is seen as attractive.

PATTERN

1.6 Pattern 1


1.6 Pattern 1


NAME CARD

 

1.7 Name Card

ENVELOPE
1.8 Envelop
LETTERHEAD


1.9 Letterhead without words


1.10 Letterhead with words
PACKAGING FOR THE JEWELLERY 

1.11 packaging for the jewelry

1.11 packaging for the jewelry ( mockup)

PAPER BAG

1.12 Paper bag Mockup

POUCH BAG FOR JEWELLERY


1.13 Pouch bag Mockup



BRAND BOOK (PDF)



FINAL OUTCOME
1.14 Final Outcome (compilation)
1.15  Final Outcome (Letterhead) 

1.16  Final Outcome (envelope) 


1.17  Final Outcome (name card) 
1.18  Final Outcome (Brand Book) 





1.19 Final Outcome (small pouch bag)


1.20 Packaging for Jewellery


REFLECTION

Experience
In this module, I got to experience designing my own brand, which I found it is not easy as I think at the beginning where I was really struggling. For the brand analysis, I should found ( 20 logos/week) and analyze every single thing about the logo like the colors, shape and all.  I was confused but all the feedback that Mrs. Lilian gave me is very helping me so much. 

Observation
Research before designing our logo is important, I observed that designing a logo we need a rationale for every single element that we put on our design, and how it can represent the product well. Analysis logo is very helping me before starts choosing, designing and finalize my logo.

Findings
I found myself become more critical every time I'm looking at the logo. While designing the logo I need to think how the message can be represented on the logo itself. After finishing all the design, logo and all. I found that I was really bad, even the sketches that I've done so I realized that when I know what I want to do for my brand, it's easy for me to finish all the tasks.and after  Mistakes are important. I'm so happy at the end by looking at all the final outcome that I've done and I feel proud of myself.

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