BRAND CORPORATE IDENTITY - PROJECT 3

01/04/19 - 22/04/19 (Week 1 - Week 4 )

Linda Oktaviani (0333152)

Brand Corporate Identity 

Project 3 - Positioning

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LECTURE NOTES

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INSTRUCTION

Creative brief version 1:

After presented my slides, I got feedback from Mrs. Lilian and she allowed me to do revision for the slides and put it on google drive as a second version.

second version :

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FEEDBACK

24/04/19 (Week 4)

For my brand history, Mrs. Lilian said okay with that and she wanted me to add more like brand value, differentiation and also think about the color like what is my primary color and what is my secondary color for my logo. 

02/05/19 (Week 5)

This week, Mrs. Lilian told me that my slides are okay because I added more information like she asked me last week, but Mrs. Lilian wanted me to explore more on the typeface rather than just stick into one typeface. Mrs. Lilian also told me that I need more picture references for my mood board. last but not least. For the content of Brand History, Mrs. Lilian told me to used the third person to tell the story ( The founder).

08/05/19 (Week 6)

After presenting, Mrs. Lilian told me that My slides are okay but I need to rearrange it because I keep coming back and forth while I'm explaining my creative brief and maybe I can add on some content. Lastly, Mrs. Lilian said that she kinda like it how I photoshop and used my brand to the som of the picture reference but it makes me moving too fast because this is gonna be our next project work.

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REFLECTION

EXPERIENCE
I really like this module, where I can design my own brand and I feel proud of it. I really blurred in the beginning what I want to do but after week 2 and got some feedback from Mrs.Lilian and my friends, I try to find my direction about my brand.  I need to look at another brand and research of the jewelry brand like how they represent their brand well especially for the brand that is a pictorial logo like Swarovsky where they used goose as their icon and I need to see how they design their logo and become successfully recognizable.

OBSERVATION
I observed that at the beginning of my project I was really confused with what I was doing on like for my sketches I feel like I focused more on the how can I design the peacock rather than the meaning that I want to tell to the viewers.  Asking feedback from Mrs. Lilian and my friends also helps me so much to find out and makes my idea even wider. When I know my direction and where am I going and understand more about what is a brand is, it is easy for me to find out and designing the logo. 

FINDINGS

I found that it's important to understand the meaning, purpose, and etc before designing the logo because it's not just a logo but it must be has a meaning, we have to design a logo that people can feel and tell what is the brand about, I found that it's not easy and a bit struggle but it's interesting. we also need to be careful while choosing the color for the brand because color can give a very big impact on the logo brand because the colors have a meaning by itself and the positioning also important for the brand that we designed.

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