PACKAGING AND MERCHANDISING DESIGN - EXERCISES

01/04/19 - 13/05/19 (Week 1 - Week 7 )

Linda Oktaviani (033152)

Packaging and Merchandising Design

Exercises

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LECTURE NOTES

01/04/19 (Week 1)

This week we have briefed to the module,

what is this class about and what we will be through in this class.

To start,  we got to think about things to consider before design a packaging,

Make the Packaging Practical easy for the consumer to use it, Incorporate Green Packaging,

Consider the Colors and Fonts, Brand Packaging Design Is An Effective Marketing Tool, Long-Term,

Sustainability, Distribution And Storage, Pricing And Cost Savings Size, Shape And Design,

Quality And Functionality. The purpose of packaging: protect, communication product, brand, marketing and sustainability (environment (recycle, reuse)

01/04/2019 ( Week 2 )

This week, we got a lecturer about packaging and merchandising design.
Before the lecturer started we were asked to find out what's the difference between primary and secondary packaging. so, Primary packaging is the packaging that actually houses your product;
the last line of defense between your product and the outside world.
Some examples: a crisp packet, a wine bottle, a can, a chocolate bar wrapper.
Secondary packaging is intended to protect not only the product but also the primary packaging,
which often is the packaging most visible to the consumer in retail displays.
The most common examples of secondary packaging include cardboard cartons,
cardboard boxes and cardboard/plastic crates. we got to learn about how packaging design can really give
an impact to the consumer. After Mr. Shamsul give us an explanation about packaging merchandising
design, I and groupmate are required to give a lecturer about History of Packaging.

The start of plastic packaging design :

Plastic is the newest packaging material in comparison with metal, glass, and paper. discovered in the 19th century,
most plastics were reserved for military and wartime use. Plastics have become very important materials and a wide
variety of plastics have been developed over the past 170 years.
Several plastics were discovered in the nineteenth century: styrene in 1831, vinyl chloride in 1835,
and celluloid in the late 1860s. However,
none of these materials became practical for packaging until the twentieth century.

- Styrene was first distilled from a balsam tree in 1831, but the early products were brittle and shattered easily. 

- Vinyl chloride, discovered in 1835, provided for the further development of rubber chemistry. 

- in 1870, "celluloid" could not be molded, but rather carved and shaped, just like ivory. 

- One of the most commonly used plastics is polyethylene terephthalate (PETE). 

  this material only became available for containers during the last two decades with its use for beverages entering the market in 1977. By 1980, foods and other hot-fill products such as jams could also be packaged in PETE. 

Current packaging designs are beginning to incorporate recyclable and recycled plastics but the search for reuse functions continues. 

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INSTRUCTION

Packaging Analysis

01/04/19 (Week 1)
For the first exercise, we are instructed to analyze the packaging which we have to go to the supermarket and analyze it. This is group work and I teamed up with Linda, Megan, and Alicia.

Here is the list of criteria given to us:

Pictures draft

This is our final slides : 

03/04/2019 ( Week 1)

Before the class started Mr. Shamsul posted in Google Classroom that we should bring some product
that has no packaging and the size should less than 30cm. for the first exercises, I bring my olive oil
and before start making the packaging for the product, I started with sketches first.

1.1. First Idea

1.2 Second Idea

1.3 Third idea

1.3 fourth Idea

After talked with Mr. Shamsul and got some feedback, I decided to go with the second Idea which Mr. Shamsul said that's quite interesting, Before creating the outline and go further we are required to experiences with the material that we already bring to see if it's work or not. I was struggling and confused about how it works so Mrs. Maria helped me to figure it out.

1.4 the packaging for inside the box (split)

1.5 the packaging for inside the box (combine)

08/04/2019 ( Week 2)

Las week Mr. Shamsul told us to bring our prototype of the box so I tried to create the prototype and bring the outline for the box which we will do a laser cut.

1.6 Process for prototype

1.7 first prototype

While creating the prototype I was struggling and find it hard for me to get the shape of the bottle, so I decided to try to get another idea for these exercises. which is a box with a bit twisted.

1.8 Process for the prototype ( second idea)

1.9 The prototype (second idea )

1.10 Dieline Process

I also created Dieline for the other idea which just normal box with a window with "Olive Oil" shape so the consumers can see the product inside the box

1.11 Process 

1.12 Dieline (Third idea)

This class, I try to laser cut but then the file is an error so I have to do the laser cut next week.

15/04/2019 (Week 3)

This time I got another chance to print my packaging using laser cut, I keep trying even tho it keeps says error. Mr. Shamsul told me to try using another desktop to convert it to DXF file. I used Alicia's desktop and it worksss!!!!

1.13 Laser Cut Class

1.14 Unfolding Packaging (Final Attempt)

1.15 Folded packaging  (Final Attempt)

1.16 Folded packaging  (Final Attempt)

22/04/19 (Week 4)

This week was about box design (colors) where we are required to designing packaging with a gift, develop a name for it, and add colors to the design to the product that we picked as a gift. I finally choose a hand cream as a gift. We were given a  box dieline that we can trace before designing the box. 

Final attempt

29/04/19 (Week 5) 

This week our exercise is thermal forming. Before we start doing our thermal forming we were given a brief and demonstration on how it's done.

The dryer is very hot so we can't use plastic material that is very thin because it's gonna melted. so I borrow Jessica's toy which is a car.

But then some part of the car might be melted so one of my lecturer help me to figure it out, he helped me to make a box from a wood to replace the car.

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FEEDBACK 

10/04/19 (Week 2)
Mr. Shamsul said for the first idea I need a big paper or material to make the box because I need to fold it into a box and it's gonna spend so much money and wasteful. The second and the third idea, Mr. Shamsul said if the oil it's not heavy it's hard for the consumer to use it even if I want to go with it I have to think about the materials that I'm gonna use. For the fourth Idea, Mr. Shamsul said that's Interesting so I'll go with it.

17/04/19 (Week 3)
I told Mr. Shamsul not to use the first idea because it's hard for me to get the shape of the bottle but then Mr. Shamsul said he can help to get the measurement but then I decided to use the first idea. because the product I choose is a bottle of oil so Mr. Shamsul also said that I have to find the right material.

29/04/19 (Week 5)
We have to be really careful with all the materials that we used for thermal forming and also for the thermal forming I need to cut it and use another plastic to make the cover. we might use a hair straightener to get better results.

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REFLECTION

EXPERIENCE

01/04/19 (Week 1)
This week we got to know more about the packaging design and the purpose of packaging design. we also did some research in the class about it.

10/04/19 (Week 2)
I got to explore and find the material that I can use for the first exercise and explore by sketching the packaging for the product that I used.
This week also I and groupmates gave a lecture about the History of packaging

17/04/19 (Week 3)
I got to experience and find the right material for the box and suitable for the product also we went to laser cut and learn how it works

24/04/19 (Week 4)
I got to play around with designing the packaging for the gift box and its kinda fun.

29/04/19 (Week 5)
This week we got a new interesting exercise which is thermal forming. this is the first time we learn Thermal forming and we got to experiences with the machine how to make the packaging from the plastic.


OBSERVATION

01/04/19 (Week 1)
I found that it's important to get more understanding such us meaning, purpose, etc. before we go further in this module.

10/04/19 (Week 2)
while I'm giving a lecture as I mentioned before, to get a better understanding I need to do some small research to get more information about packaging and merchandising before sharing it with my friends

17/04/19 (Week 3)
I observed that choosing material is important before we start the laser cut. we need to think and found the material that strong enough for the product that we used.

24/04/19 (Week 4)
This class I realize it's not about the box packaging shape but the design also important to attract consumer attention.

29/04/19 (Week 5)
I observe that not all the product can we used for thermal forming straightly for example like the toy that I used, I need to used a blook of wood to replace the car so the car wouldn't be melted.



FINDINGS

01/04/19 (Week 1)
I found that this subject is fun where we learn about packaging and merchandising.

10/04/19 (Week 2)
While designing our packaging, it's important to consider is it easy for a consumer to use it and much more thing that we need to consider before designing the packaging.

17/04/19 (Week 3)
I realized that designing packaging is not that easy like we think because there's so much thing that we need to look at.

24/04/19 (Week 4)
This week, I found that this exercise will help me with the next project which I should be designed for all the box packaging that i created

29/04/19 (Week 5)
i found this exercise is very fun where we can try another machine for laser cut and thermal forming rather than just a printer as a designer ._.v