BRAND IDENTITY CORPORATE - PROJECT 1A

Linda Oktaviani (0333152)
Brand Corporate Identity
Project 1A (week 1- week 2)



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LECTURE NOTES

10/04/2019  (week 2) 


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INSTRUCTION

for the first project, we are required to do a presentation and do some research about Brand, Branding, and Brand Identity. Further, we also need to pick one brand which will be the topic of our case study and get the information about that brand. Since I use the Apple brand for a long time ago, so I choose apple as my case study

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FEEDBACK :

10/04/2019  (week 2)

For this first presentation, Mrs. Lilian said she like how to use the cartoon character to explain the differences between Brand, Branding and Brand Identity. However, for my case study, there's lack of information about the logo, the revolution and what not. so, need to explore more and put further and clearer information about my case study which is "Apple Inc".

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REFLECTION

EXPERIENCE

10/04/2019  (week 2) 
I go through the Apple logo history. Since I use Apple product for a long time ago, I feel so curious about the logo history what's makes apple choose an apple as their logo and so on so forth. So, in this project, I did some research to get the information and share it with my classmates.

OBSERVATION

10/04/2019  (week 2) 
Most of the logos become minimalist which more memorable than their logos because of the simplicity of the brand.

FINDINGS

10/04/2019  (week 2) 
I've noticed that my slides are lack of information about the brand revolution compared to my friends.


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FURTHER READING

Designing Brand Identity: Aliana Wheeler

1.1 Book Cover

First of all these books give us a clear explanation of brand identity. this book itself said that "Brand identity is tangible and appeals to the senses. You can see it, touch it, hold it, hear it, watch it move. Brand identity fuels recognition amplifies differentiation and makes big ideas and meaning accessible. Brand identity takes disparate elements and unifies them into whole systems."