BRAND CORPORATE IDENTITY - PROJECT 2

Linda Oktaviani (0333152)
Brand Corporate Identity
Project 2 (week 1- week 2)

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LECTURES NOTES 


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INSTRUCTION

03/04/2019 (Week 1) 

 From the instruction clearly, we are going to developing a logo. which can be our own brand or rebranding a logo. I'm actually so excited about this project because I'll be creating my own brand. It takes so long for me to decide what kind of brand and the name for the brand. I decided to use my name for the brand which is "OCT'S" for Jewellery brand.

1.1 Logo Sketches 

1.2 Logo Sketches

1.3 Logo Sketches

based on my research said that people are easier to remember what they see compared to what the hear or read. So, I pick " Peacock" to be a symbol for my brand to represent the royalty of the brand by having an iconic logo I wish everyone can easily remember the brand and recognize the brand if they see the Icon.

17/04/2019 (Week 3)

Last week, Mrs. Lilian wanted me to have the reason why I chose peackok as my symbol for my brand, after thinking for a while the rationale why I choose peacock is that wanted to make my brand have a simple icon or symbol. So people can easily remember and recognize my brand. So, I choose peacock because Peacock can represent beauty, freedom as well as royalty where peackok can represent a glamorous where I want to show the attraction that a particularly luxurious appearance creates by using the jewelry from my brand. After that, I start to sketch more for my brand logo

1.4 Logo Sketches

1.5 Logo Sketches

24/04/2019 (week 4)

in this class, I got to show to Mrs. Lilian what I've done after last week feedback. I try to find the right shape to represent my brand. Since I know that my target audience is around 18- 25 years old so the symbols not too complicated but more to simple. 

1.6 Logo sketches

After 20 sketches and I know where am I going for the logo, I chose some sketches that I like and i think it works for my brand then i try to digitalized it.

1.7 First attempt of digitalizing

1.8 second attempt of digitalizing

1.9 third attempt of digitalizing

1.9 Fourth attempt of digitalizing

01/05/2019 (Week 5)

This week we don't have class due to Public Holiday but we still have to submit and shows our sketches to Mrs. Lilian. Last week Mrs. Lilian and I discussed my logo and we went through the sketches the last 3 weeks and Mrs. Lilian told me there's some potential that I can improve for my brand. So, I try to sit back and think about how can I develop my logo.

1.10 logo sketches

1.11 attempt of digitalizing (developing logo)

1.12 Process of developing logo ( digital)

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FEEDBACK

10/04/2019 (week 2)

Mrs. Lilian said that I have to think more for the reason why did I choose peacock as the symbol rather than a million bird that maybe has the same meaning as a peacock, what I want to tell to the consumer. However, Mrs. Lilian also said that there are some sketches that have potential.

17/04/2019 (Week 3)

Mrs. Lilian likes the way I put down the rationale for why I choose peacock. For the sketches that I have Mrs. Lilian told me to see another jewelry brand how they play with typography and makes it look so fancy, good and memorable. Mrs. Lilian also told me to try to put the brand name to see how it works with the brand.

24/04/2019 (week 4)
Mrs. Lilian told me to develop some sketches that have a potential for my brand, Mrs. Lilian said that it's good for me because I know where am I going for this brand and the direction for my brand is very clear, so I just need to develop some of the sketches and think how it can represent the brand very well, as well as the font type for the brand. Mrs. Lilian also asked me to try to digitalize it to see how the symbols work with the font type

01/05/2019 (Week 5)
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REFLECTION

EXPERIENCES

10/04/2019 (week 2) 
 I got to experiences how to design a logo for my own brand. Because I wanted to use some symbolic brand so I got to explore what kind of symbolic that can represent my brand.

17/04/2019 (Week 3)
I got to explore more to develop my logo and make it works with the message that I wanted to tell the viewer/consumer.

24/04/2019 (week 4)
this week I experienced more in developing my brand

01/05/2019 (Week 5)

OBSERVATION 

10/04/2019 (week 2) 
I observed for this first sketches that I’m too focus with how can I draw the peacock rather than the reason why I choose peacock as my symbol of the brand, also it’s important for me to do further research before creating the brand.

17/04/2019 (Week 3)
After a short discussion last week, I realize that my logo is a pictorial mark (sometimes called a brand marks or logo symbol) is an icon—or graphic-based design. 

24/04/2019 (week 4)
I observed that it's important for me to know and asking myself about my brand before I'm doing it and its good to have to think about how my brand can represent well.

01/05/2019 (Week 5)

FINDINGS

10/04/2019 (week 2) 

I found that it’s no easy to use a symbolic element where I have to find a reason behind that. Also as a designer, I also need a strong reason so the brand can communicate well with the viewers.

17/04/2019 (Week 3)
when I put down the rationale about the logo/symbol that I wanted to use it's easy for me to draw and think to sketch it.

24/04/2019 (week 4)
I realized that when I know what I wanted to do for my brand, what I want to represent and it's easy for me to sketch my brand.

01/05/2019 (Week 5)
I found developing my brand is very fun when i know where is my direction.