ADVANCED TYPOGRAPHY - PROJECT 2

08/10/18 - 22/10/18 (Week 7 - Week 9)

Linda Oktaviani (0333152)

Advanced Typography

Project 2: Typosexual Typographic Exhibition - Collateral

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LECTURE NOTES 

08/10/18 (Week 7)

This week we got a lecture from our friend's group about type design methodology. it was about step by step of developing a typeface. the new font, Drawing Glyphs, Special Characters, and Kerning.

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INSTRUCTION

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08/10/18 (Week 7)

This week Mr. Vinod introduced our second project which is Typosexual Typographic Exhibition - Collateral. This project is related to our first project where we have to use our first project artwork as our keyframe for our second project. We are required to apply it into 3 mediums (a poster, an e-invite and anything of our choice)

1.1 Keyframe 

#Poster

We are required to do our poster first. Size of the artwork has to be done in A3. We have to use margins around 10/15mm and also use our grid to make sure everything is aligned. Further, , we also have to include the information that given.

1.2 Information 

1.3 attempt #1

1.4 attempt #2

15/10/18 (Week 8)

This week we have to show us works to Mr. Vinod and fix it whatever feedback that we got. Mr.vinod said that my artwork destroyed the keyframe. I was confused about how to combine my artwork with word/information that given. Mr. Vinod said to try to place the keyframe first where I want to put and then try to apply the information and play with system that we've learned.

1.5 attempt #3

1.6 attempt #4

1.7  attempt #5

1.8 attempt #6 (Final attempt B&W)

22/10/2018 (Week 9)

After making the poster(s), we were instructed to put our design on something, it could be T-shirts, badges, tote bags, stickers, etc. I was thinking to do a badge but after have gotten feedback, I choose to design a tote bag. 

1.9 badge

1. 10 Tote bag

1.11 Final Design for a tote bag

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FEEDBACK 

08/10/18 (Week 7)

General feedback: for our first project we have to use adobe illustration so we can scale it later. Specific Feedback: for the first project I used pink color for the background, Mr. Vinod said the color too bright so the composition kind of lack readability, I have to use illustration, not adobe photoshop.

15/10/18 (Week 8)

General feedback: we have to combine the typographic system that we have learned in our exercise.

Specific feedback: try to place the keyframe first, Mr. Vinod said that my font size is too big, the keyframe, not a center and also he asked me to resize the keyframe. how also asked me to print out first then see how big the font size if it still too big then I have to decrease the font size.

22/10/2018 (Week 9)

General feedback: Mr. Vinod said to try to use our keyframe but use different ways. Specific Feedback: Mr. Vinod said that I better to print my keyframe

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REFLECTION

EXPERIENCE

08/10/18 (Week 7)

We got experienced in combining our keyframe with more information that given, as well as combining the typographic system.

15/10/18 (Week 8)

This week, I got to explore how to make a poster and mixed up the image with information that we have put using the typographic system. the important thing is we keep the readability of the artwork.

22/10/2018 (Week 9)

after designing our poster, we can explore more o designing for our second medium design such as tote bag, badges, t-shirt, etc.

OBSERVATIONS

08/10/18 (Week 7)

I observe that we have to be careful when we wanted to combine the system because if we choose a wrong system and place it not properly, it can destroy the artwork.

15/10/18 (Week 8)

After walked around and looking at my friend's artwork, my artwork is quite simple but i realized that the important thing is not just about how good or bad the artwork that we create but how it can work and communicate well with the readers.

22/10/2018 (Week 9)

I observe that we need to be consistent with our key artwork even that we are allowed to remove some element from the original artwork to designing in the different medium.

FINDINGS

08/10/18 (Week 7)

I found that grid is very useful and important so we can be placing everything properly and it create good artwork.

15/10/18 (Week 8)

I found it's important to print out and see the artwork because sometimes the size of the image or text will look different from our computer. maybe it can be too big or too small.

22/10/2018 (Week 9)

I've noticed that we can change a keyframe for designing a merch, so it looks more interesting not boring.

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FURTHER READING

08/10/18 (Week 7)

Typography Essentials: 100 Design Principles for Working with Type

2.1 Book Cover

The book was about principle and there are four principles in this book. First of all, The letters, Letters can be expressive when used alone, as a simple silhouette, as an outline, or as a container for image, texture, or pattern. Second, The word. typefaces that are deliberately amorphous or naive or do not follow the niceties of traditional type design. we can use Hierarchy for some word to make attract attention to the reader. Third, The Graph. One of the attributes of highly evident typography is its ability to create balance when paired with a strong image; together, they send a powerful message. in this chapter there are topics about less is more and more is less about how we combine an image with a text. last but not least was about The page. In this chapter, I found that legibility is important. Many factors can affect legibility, and the combination of factors also has an effect on legibility. Designers enamored with their own cleverness often underestimate the number of time readers is willing to spend to get through the text. 

15/10/18 (Week 8)

Title:

The Typography Idea Book: Inspiration From 50 Masters

2.2 Book Cover

This book giving a knowledge about different typographic so we got to know how to evolve different typographic characters or styles, or perhaps even your specific design signature. The inspiration word that I got from this book is  "Typography can be copied and, therefore, it can be taught. Like the classical painting student learning to perfect the rendering of human form by repeatedly drawing from the same plaster cast, the best way to learn typography is to do it over and over again." and I found that is true we have to do it again, again and again, to learn. experimenting typographically, it is useful to retain some familiar hook so the reader is not entirely at sea, and then play with shapes and materials in such a way that the surprising elements can be understood.