TYPOGRAPHY - PROJECT 2

16/05/18 - 30/05/18 (Week 8 - Week 10)
Linda Oktaviani ( 0333152)
Typography
Project 2 - Font Design

__________________________________________________________

INSTRUCTIONS

__________________________________________________________

Project 2 : Font Design 

22/05/18 (Week 9)

   This week we were instructed to do our second project to re-design a font for the word ‘TAYLOR’S’  that would match the mark (logo).  Then, Before we started our font, we have to learn the 10 type families given by our lecturer. After that, we can do sketches on our Graph paper.

  

1.1 First Idea for Creating Font

I decide to use font based on Times New Roman and re-creating it

1.2 Re-Creating Letter "T"

1.3 Re-Creating Letter "A"

1.4 Re-Creating Letter "Y"

1.5 Re-Creating Letter "L"

1.6 Re-Creating Letter "O"

1.7 Re-Creating Letter "R"

1.8 Re-Creating Letter "'"

1.9  Re-Creating Letter "S "

1.10 Final Piece

After got some feedback from Mr. Vinod so I have to re-do my "R and S " letters

1. 10 letter "R" After Feedback

1. 11 letter "S" After Feedback

When we finish with our lettering, next step that we have to make the Stroke become Outline and make all the shape combine. So, I combine all the shape using pathfinder and unite it.

1.12 The Outline and Stroke (  Before )

1.13 The Outline and Stroke ( After )

1.14 Change the Stroke become an Outline

1.15 Final Outcome

Next, We have to add our font to font lab 

1.16 Screenshot of FontLab Studio

_________________________________________________________________________________

FEEDBACK

22/05/18 (Week 9)

General feedback: For this project, we have to make the strokes consistent and appropriate to the mark. We should look into the details such as the proportions, consistency and balance.

_____________________________________________________

REFLECTION

EXPERIENCE

22/05/18 (Week 9)

 what i've learn from this week was about creating our own font for word "Taylors" and try to match it with the logo.

OBSERVATION

22/05/18 (Week 9)

  I notice that it's important to create guidelines keep it consistent and align properly.

FINDINGS 

22/05/18 (Week 9)

  I found the lettering will look so much better when we keep all letter with same width, height, ascender, and decender and make it  and keep consistent.

_____________________________________________________

FURTHER READING

22/05/18 (Week 9)

Stop Stealing Sheep & Find Out How Type Works by Erik Spiekermann & E.M. Ginger

The 9th chapter in this book talks about how there is no such thing as a "bad" type, there are types that defy the simplistic classifications of usefulness or purpose. They may exist only because the type designer's first thought one morning was a new letter shape. These private artistic expressions may not appeal to a wide audience, but every now and again the right singer effortlessly transforms a simple song into a great hit. There are typographic gems hidden in today's specimen books just waiting to be discovered. In the right hands, technical constraints turn into celebrations of simplicity, and awkward alphabets are typographic heroes for a day.
It takes time for a typeface to progress from concept through production to distribution, and from there to the typical user's awareness. Typefaces are indicators of our visual and thus, cultural climate; type designers, therefore, have to be good at anticipating future trends. No amount of marketing will get a typeface accepted if it runs against the spirit of the time.
Every now and then, a typeface is revived by graphic designers and typographers who dust it off and display it in new environments either as a reaction against prevailing preferences or simply because they want to try something different. Actual problem solving often seems not to matter when it comes to choosing typefaces. True classic typefaces - that is, those with the beauty and proportion of their fifteenth-century ancestors - still win awards in the chicest and modern design annuals. (Spiekermann & Ginger, 2003)